Today Aeriol has the opportunity to interview another up and coming CEO of a healthy lifestyle food company. Today she checks in with Matthew Parry, founder of The Good Crisp Company and finds out just what motivated him to create his good crisps and what he hope to accomplish by sharing them with the world.
Matthew Parry is the founder of The Good Crisp Company, that is taking on Pringles. basically a chip that looks like a Pringle, comes in a Pringle-like tube, but contains no nasties! And how’s this for success … Just one year in and they’ve replaced Pringles on all Virgin Australia and Tiger flights nationally. Plus, its stocked in 2,000 supermarkets across the America, and is in the top 10 fastest growing brands in Whole Foods stores. In fact, The Good Crisp Company is on track to do $5 million in sales in its first full year! In Matt’s own words he says “We have a tiger by the tail, and are trying desperately to hold on for the ride!”
Mathew shares that in seeing a need for snacks that were made with Good ingredients yet still tasted Good, Matt was inspired to re-create a better version of the stacked chips he grew up with. By taking the nasties out The Good Crisp Company has successfully developed a range of stacked chips that have all the taste but none of the guilt.
We hope you enjoyed today's fun interview.
until next time....
Aeriol Ascher, MsD